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Luxurious is an Understatement

The Challenge

When we began working with Inn at the Forks, along with their sister hotels, our main goal was to create new, refreshing content and grow their social presence substantially. In an industry that relies on it’s aesthetic, we wanted to shine.

Coal and Canary
Coal and Canary

Our Approach

We knew a giveaway was the best to create growth. Therefore, we spent time reaching out to local brands with a strong presence that would be willing to collaborate for a giveaway.


Our most successful campaign came from our partnership with Academy Award recognized candle making company, Coal & Canary.The package was comprised of an Inn at the Forks staycation for two, paired with some exclusive Coal & Canary candles. People went wild…

“Luxurious is an Understatement”

In order to launch the giveaway, we planned a getaway for the Coal & Canary team at Inn at the Forks – allowing them to experience first hand the true luxurious nature of Inn at the Forks, their in-house restaurant Smith, and their iconic Riverstone Spa.


During this staycation is when they launched the giveaway, we had been planning for over a month.

Coal and Canary
"CoPilot’s ability to capture stunning photo and video content has played such a vital role in elevating our social media presence and our brands. Visuals that have grown our reach both organically and through various partnerships have been at the heart of our marketing efforts and their capacity to bring these to life, place them easily amongst the best agencies in the Province."
Joel Waterman